When we get a new car we love to add those little touches that make it our own. Tesla owners are no different, except you’ll probably find a higher percentage of serious ride-pimpers amongst Tesla owners than other car brands.
And there are so many options. Want to organize the vast central console space more efficiently? Need to protect the boot carpets from your wet skis? Even upgraded hard drives for Sentry Mode and in-car refrigerators are available.
But all these perks and polishes are best appreciated by you, inside the car. What about projecting your personality to those around you? A custom wrap or a paint job is nice, but there’s another way. License plates.
What better way to let your sense of humor show, give a gentle ribbing to the gas guzzlers following you, or make a serious point about why you went green. Let’s take a look at some of the options you might want to consider for a custom plate.
Many countries allow you to purchase a license plate with your own choice of letters and numbers. Sure, you could go for your name or something that means something to you alone.
But why not lean into the Tesla vibe with your plate, and make a statement! Here are five genuine plates already out there.
LOL OIL
While quite a nice sentiment at the best of times, the recent skyrocketing of oil and gas prices has probably made this Tesla owner more ROFL OIL than a mere LOL.
3VOLVED
@Lucybri83
This Model 3 owner shared her new plate on Twitter, and admitted that she reserved this plate 2.5 years before getting hold of the car itself. That’s dedication to the cause: in this case throwing out a cleverly ambiguous statement that could be taken as an observation on Teslas, EVs, or EV owners’ level of evolution. Nice twist on replacing the E with a 3, a la Model 3.
THX 3LON
@sampagnepapi_
Continuing the ‘Tesla E’ theme of throwing in the number 3 instead, this owner knows who is responsible for this slice of happiness. I wonder if it’s appreciation for the vision and achievements of Elon Musk and his team, or whether the car was a personal gift from Elon?! Probably not the latter.
BUY TSLA
@sampagnepapi_
You don’t need to be a certified financial advisor to offer this advice. This Model X owner is clearly playing the long game, in more ways than one. Looking at the healthy level of dirt on the bodywork, this license plate is a commitment to the stock market strategy of going long on Tesla, and the owner doesn’t look like they’ll be changing their advice any time soon.
NOPLANETB
@smarlo35
Straight to the point, if you’d rather not beat around the bush with the environmental message through gentle humor, lest the message be lost, you could take a leaf out of this Australian owner’s book.
Unfortunately, some folk can’t get a vanity plate and are forced to go with a regular random assigned plate. Where I am in Switzerland, you can choose your number from a catalog, and it looks like that’s the case for @thevoltmonkey in Germany too:
Quite an inventive way of proclaiming this Tesla as not just any old Tesla, but ‘Dah Tesla’.
So maybe you can see if one of these options are available in your area, or perhaps you can think along some other pun lines. Model Y owners can have some fun with Y OH Y, Y BE MAD, or YNOT. Or any Tesla owner could consider an electricity pun, for example, OHM RUN, PLUG IN or SAY WATT.
There’ll be some limits, depending on where you are. There’s usually a minimum and maximum number of characters allowed. Often, nothing that can appear obscene or offensive will be allowed, and there are stories of people in Canada and some US states retrospectively being ordered to give up their plates due to bad language or perceived discrimination against an ethnic minority group. In the UK, you can’t have a Q at the start of your number (they are reserved for kit cars) or display a number that could appear to show the car as younger than it really is, as standard plates include the year of registration - so including ‘22’ on a car manufactured in 2020, for example.
Of course, whether or not you’ve got the perfect plate, there’s nothing stopping you from making a little nod to your likes and wants through the plate holder…
Now, when the full self-driving revolution is complete, will there still be a need for license plates anyway? If there are no more driving infractions, and the Robotaxi fleet means the end of parking fines, do the authorities need the plates anymore? Or will every car be identifiable through a unique identifier broadcast by the computer?
In the meantime, make the most of those customized plates.
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In the latest episode of Jay Leno’s Garage, Tesla’s VP of Vehicle Engineering, Lars Moravy, confirmed that the new Model Y will feature adaptive headlights.
As Moravy was talking about the updated headlights in the vehicle, which now sit a few inches lower than before, he stated that in a couple of months, Tesla will add adaptive headlights in the U.S.
While Tesla has already introduced adaptive headlights in Europe and the Indo-Pacific, the feature has yet to make its way to North America.
Originally delayed in the U.S. due to regulatory issues, manufacturers have been able to implement adaptive headlights since mid-2024. Meanwhile, competitors like Rivian and Mercedes-Benz have already rolled out their own full matrix headlight systems, matching what’s available in other regions.
Update: This article has been updated to clarify that adaptive headlights will indeed be launched in the U.S., shortly after the vehicle launching in March.
Currently, Tesla in North America supports adaptive high beams and automatic headlight adjustment for curves, but full matrix functionality has yet to be rolled out. Meanwhile, matrix headlights are already available in Europe, where they selectively dim individual beam pixels to reduce glare for oncoming traffic and adapt to curves in the road.
It was surprising that matrix functionality wasn’t included in the comprehensive 2024 Tesla Holiday Update. This feature would likely improve safety ratings, so we can only assume Tesla is diligently working to secure regulatory approval.
Adaptive Headlights on Other Models
Lars didn’t confirm whether the refreshed Model Y comes with the same headlights as the new Model 3 and the Cybertruck, instead simply calling them "matrix-style” headlights.
The headlights on the new Model Y appear very similar to those available in the 2024+ Model 3, possibly meaning these other models will also receive adaptive headlight capabilities in the next couple of months.
For vehicles with older-style matrix headlights, it’s unlikely that adaptive beams support will launch at the same time, but they will hopefully become available soon afterward.
For the first time since launching Tesla Insurance in 2019, Tesla will begin underwriting its own policies, starting in California.
Tesla Insurance originally debuted in California and has since expanded to several U.S. states. Until now, policies were underwritten by State National, a subsidiary of the Markel Insurance Group. However, Tesla is now transitioning to fully in-house underwriting, beginning with its home state.
As part of this shift, California Tesla Insurance customers who receive an in-app offer to switch will be eligible for a one-time 3% discount on their next term’s premium—covered entirely by Tesla Insurance.
What is Underwriting
Underwriting is the process an insurance company uses to assess risk and determine whether to offer coverage, at what price, and under what terms.
Insurers evaluate factors such as driving history, credit score, age, vehicle type, and location. In Tesla’s case, vehicle driving data (not available in California) also plays a key role in risk assessment. These factors help classify drivers into risk categories, which influence their base premium.
From there, coverage limits, deductibles, and policy inclusions or exclusions can further adjust the final premium up or down.
Robotaxi and Other Benefits
At first glance, underwriting insurance might seem like a complex and costly process for Tesla. However, there are several compelling reasons why this move makes sense.
Insurance Income: Insurance is a highly profitable industry. Companies set rates based on risk, offering lower premiums to safer drivers and higher rates to riskier ones. This not only maximizes profitability but also incentivizes safer driving behavior, reducing overall claims.
Data Advantage: Tesla collects vast amounts of driving data through its Safety Score system. While California doesn’t allow Safety Score to impact premiums, Tesla can still use this data in the underwriting process to refine risk assessments and pricing for its vehicles.
Control Over Repair Costs: By underwriting its own policies, Tesla gains direct control over repairs and total loss decisions. This allows them to dictate when, where, and how repairs are done, optimizing costs for parts, labor, and service while ensuring vehicles are fixed according to Tesla’s standards.
FSD-Driven Discounts: Tesla has already begun offering insurance discounts for drivers using Full Self-Driving (FSD). By underwriting its own policies, Tesla could expand these incentives, potentially offering greater discounts to frequent FSD users in the future.
Preparing for Robotaxi: Perhaps the biggest long-term reason for this shift is the June launch of the Robotaxi fleet. How will Tesla insure these vehicles? The answer is simple—by underwriting its own policies and assuming liability.
Tesla’s decision to underwrite its own insurance isn’t just about cutting out middlemen—it’s a step toward lowering costs, increasing profitability, and preparing for the future of autonomous driving, a risk many insurance companies may be unwilling to make.
Further Expansion
This could be a strong sign that Tesla is preparing to expand its insurance offerings now that it has taken on the underwriting process itself. In July 2024, Tesla hired a former GEICO insurance executive to lead the expansion of Tesla Insurance and help reduce costs—a move that now appears to be paying off.
Rather than a traditional expansion, Tesla has instead made a bold move by bringing underwriting in-house, something few expected. However, it aligns with Tesla’s strategy of vertically integrating and controlling key aspects of its business, whether in manufacturing, software, or now, insurance.
If this pilot program proves successful, it could pave the way for Tesla Insurance to launch in more states—and potentially even other countries. With 2025 shaping up to be a pivotal year, we may see Tesla accelerate its insurance expansion sooner than expected.
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